Tag: Google Analytics

 

General, Search & Analytics

Google Analytics in Ireland: Interactive Return Becomes a Google Analytics Authorised Consultant

  • Emer Lawn (Head of Social Media)
  • October 16, 2008
  • 1 comment
 

Since Google Analytics has been the focus of so many of our discussions lately, it is only fitting that we are thrilled with the announcement of Interactive Return becoming a Google Analytics Authorised Consultant. Our official entry into the program means we are only the second company in Ireland t... Read more

 

General, Search & Analytics

Search Marketing Metrics – Are You Using All of Them?

  • Emer Lawn (Head of Social Media)
  • September 29, 2008
  • 6 comments
 

For many people, one of the biggest challenges in search marketing is specifically determining how well you are performing, in terms of what changes can be made to improve your campaigns.  Some recent buzz has been focused around the search marketing metrics that marketers aren’t using, but shoul... Read more