Tag: search marketing
General, Search & Analytics
Search Engine Strategies London 2009
- February 25, 2009
- 0 comments
I went to London on Wednesday last week to attend the Search Engine Strategies conference and although I didn’t get to do some shopping, I really enjoyed this day! I learned many things and was impressed to see how easy going and accessible people can be in this industry, it is definitely a... Read more
General, Search & Analytics
Search & Display Marketing Integration, Engagement Mapping
- November 13, 2008
- 4 comments
I had the pleasure of speaking at the Search Marketing Expo in London last week on the topic of Integrating Search Marketing and Display Marketing. A number of studies have shown the advantages of combining search and display marketing. These studies point to the following advantages of integrati... Read more
General, Search & Analytics
Credit Crunch – What Does this Mean for Search Advertising?
- October 10, 2008
- 1 comment
There is no one who isn’t talking about the financial doom across the globe these days. As search marketers, we are closely monitoring the effect of the current climate of online advertising. Interactive Return has made sure we did not underestimate what this may mean for Search Budgets, as well a... Read more
General, Search & Analytics, Social Media
Social Media and its Impact on Search
- October 3, 2008
- 2 comments
Following all the recent buzz about the changing online marketing space, most likely attributed to the economic troubles of the world, it’s important to determine the impact that advancing online channels, like social media, may have on search. With the changing times, the shift will continue to m... Read more