Tag: Search Engine Optimisation

 

General, Search & Analytics

Search Engine Optimisation: Comes with Practice

  • Emer Lawn (Head of Social Media)
  • November 26, 2008
  • 1 comment
 

The importance of search engine optimisation is continuously growing, especially in times when companies are trying to gather the most valuable traffic to their website at a low cost. So what better way to get low cost and valuable site visitors than to rank high in the search engine’s free listin... Read more

 

General, Search & Analytics

Duplicate Content and Search Engines: The Truth

  • Emer Lawn (Head of Social Media)
  • September 23, 2008
  • 6 comments
 

Duplicate content has been an area that has received much debate over the past few years. Interactive Return always recommends to clients that duplicate content on multiple pages or domains should be avoided as a general rule. However, the question remains – does the Duplicate Content Penalty actu... Read more