Online Marketing Blog from metrocafe311

One of first steps of a search marketing campaign is choosing an effective list of keywords. The importance of choosing the right keywords for your website should not be underestimated and is one of the most important parts of your overall online marketing strategy.

Here are some tips to use when choosing a list of keywords:

1. One of the most important criteria for selecting keywords is that they are highly searched upon. There is no point in optimising your website for keywords that nobody is searching on.

2. When you are selecting your keywords you should try and think in the mindset of your customers - what are they thinking?

3. Try and focus on phrases and not single words. These days search strings are getting longer and longer.

4. You should also try and avoid choosing keywords that are too generic. For example the keyword “mortgage” is likely to be much more competitive than “mortgages in cork” or “bad credit mortgages”. The reality is that keywords that are very generic are often very competitive. Stick to your product models and niches.

5. Always check out the current competition for different keywords.

6. Choose your keywords with a conversion focus in mind. If you are selling cars why not focus on phrases such as “buy a ford car” as this is much more likely to result in the ultimate sale than the term “ford cars”. Searchers are already in a purchasing mindset.

7. Check out the keyword research tools that are available online to help you choose your list. Overture have a popular tool.

8. Use a good website statistics software on your website. Google Analytics is a good choice and will also show which keywords are referring people to your website and which are delivering the greatest value to your business.