* You are viewing the archive for August, 2008

How Google and Other Spider Based Search Engines Work

Since I am often asked how search engine actually work, I have decided to do a post on it. I hope you find it useful.

Search engines, such as Google, take a copy of pages on the web and then users search through what they have found. If you update your web content, search engines will find these changes, which can affect how your site is listed.

Search engines use a 3 step process. Firstly, the engine visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to … Continue Reading

Rankings: Not the Way to Measure Your Success!

The days of measuring your SEO success based on your rankings are over! Interactive Return has continuously encouraged its clients to look to their on-site performance in order to determine how well they’re doing, in addition to focusing on gaining higher rankings in search results. Don’t be left behind!

Jill Whalen, the CEO and founder of High Rankings, discussed this very topic in an article for Search Engine Land; which inspired me to talk about it here. She outlined several reasons why rankings are a poor measure of success.

One of these reasons focuses on the fact that rankings … Continue Reading

Converting Search Marketing Visitors to Customers

Search engines can bring highly qualified, relevant traffic, but they can also bring irrelevant traffic. And today, we’re paying more and more for it. The challenge, is to deliver the right people to your site and drive them to the actions you want them to take.

Site Layout
It is essential to view the site from the perspective of a first-time user, as what’s familiar to the site owner or developer may not be familiar to the target audience.  You can’t assume that people know who you are.

People need to think of every page on the site as a ‘home page’. There … Continue Reading