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Search Engine Optimisation Tips - How do I choose effective keywords?

One of first steps of a search marketing campaign is choosing an effective list of keywords. The importance of choosing the right keywords for your website should not be underestimated and is one of the most important parts of your overall online marketing strategy.

Here are some tips to use when choosing a list of keywords:

1. One of the most important criteria for selecting keywords is that they are highly searched upon. There is no point in optimising your website for keywords that nobody is searching on.

2. When you are selecting your keywords you should try and think in the mindset … Continue Reading