Online Marketing Blog from metrocafe311

If there’s any way to stay innovative in the current climate, it’s by expanding your knowledge base, and knowing more than what you’re required to know. This is why the Digital Marketing Institute is offering online marketing courses this summer across all online channels, for all who want to discover what these channel mean for them. The 12-Week Diploma Course in online marketing begins on 24th June, 2009. The online training course, held in Dublin city, is suited to anybody who wants to understand how to apply online marketing techniques to their business.

For those in the marketing and advertising industry, … Continue Reading

It seems that whenever something new rolls out online, one of the immediate thoughts is “Will this one be the Google Killer?” And the immediate answer, is most often “No way.” Google continues to take its search engine and deliver even more relevant results for its users. This time the relevant results are in the hands of the Google searchers, with new tools such as Search Options and Google Squared.

John Kennedy at Silicon Republic wrote on the subject last week, giving us the heads up on the news, following the second Google Searchology … Continue Reading

Our online marketing agencies, Interactive Return and Captivate Digital, have merged as one; and the company’s new name was launched this morning: metrocafe311. Both companies are part of Publicis Media and are merging their diverse skill sets to create one of the largest full-service digital marketing agency in Ireland.
In challenging times, both agencies were devoted to delivering their clients additional value to ensure high return on investment. The passion for proposing online marketing solutions is evident across all of the metrocafe311 team members; and the merger has happened in order for the team to deliver an even more … Continue Reading

Coming around for another year is Search Marketing Expo (SMX) London, and we’re delighted to have one of our own speaking at the event again this year. The conference will go into great detail about the way search engine marketing has evolved and how our marketing habits must reflect the changes. To be held in the New Connaught Rooms, Covent Garden on the 18th and 19th of May, 2009; sessions and speakers prove to offer a well rounded look into the online marketing trends that so many business are looking towards in tough economic times.

Julian … Continue Reading

Even just a few months ago, Twitter was seen as a foreign idea…hard to understand the “tweet speak”, hard to get the hang of the ground rules, and just one of those things that only the digital and “techy” people understand (like my fellow geeks and I at metrocafe311). While, yes, there are certainly mass amounts of people who still don’t know what Twitter is, there sure are a lot more people who’ve started to use it. The growth in numbers is most easily spotted with reports from the United States, with 131% growth in March alone; but it’s … Continue Reading