* You are viewing the archive for February, 2009

Joe Rospars Speaks on Authenticity Online – Hey! It Worked for Obama…

A quick tip on Tuesday night led to my attending Joe Rospars’ visit to UCD Smurfit in Dublin on Wednesday afternoon, to hear his take on the success of Barack Obama’s social media campaign. As the New Media Director for the campaign, “Obama for America”, if anyone could give us the inside scoop…it would be Mr. Rospars. (It also meant that I was one step closer to meeting Mr. Obama in the flesh…!) My five words to sum up what was learned: Content, Authenticity, Storytelling, Relaxation, and Ethos.

While we’ve all heard about the … Continue Reading

Search Engine Strategies London 2009

I went to London on Wednesday last week to attend the Search Engine Strategies conference and although I didn’t get to do some shopping, I really enjoyed this day!

I learned many things and was impressed to see how easy going and accessible people can be in this industry, it is definitely a great industry to be in.

Among the most interesting things to me, was Shari Thurow’s presentation in the “Searcher Behaviour Research … Continue Reading

Digital Media Award 2009 Winners - Complete List!

For those that weren’t able to attend the Digital Media Awards this year, we figured we’d throw up a list of all the winners!

Best Internet Service Provider - UPC Ireland

Business to Business Innovation - netExpo Online (netExpo Online Ltd)

Business to Consumer Innovation - Change.ie (Agency.com)

Best Commercial Website - CuriousWines.ie (Curious Wines, Sabrina Dent)

Best Non-Commercial Website - itsyourmoney.ie (Financial Regulator)

Best Financial Services Website - aib.ie (AIB)

Best Entertainment Content (Mobile or Website) - Movies.ie (Movies.ie)

Best Use of Social Media - Spunout.ie (Community Creations)

Best Independent Mediacast (Podcast/Vodcast) - Online Marketing Ireland Channel (metrocafe311, now Interactive Return)

Best in Design (Mobile/Website) - BT Black (Blue … Continue Reading

Digital Media Awards Grand Prix Winners – Interactive Return!

Of course we all look forward to the weekend, but the group of us here in Interactive Return (now called metrocafe311) didn’t realise just what we had to look forward to this past Friday, when we were announced as the winners of the Digital Media Awards Grand Prix prize.

Shortlisted in three categories, Best Search Marketing Campaign for Tourism Ireland, Best Use of Social Media for Ross O’Carroll Kelly, and Best Mediacast (Podcast/Vodcast) Production for “Online Marketing Ireland” YouTube channel,  we hadn’t anticipated such recognition.

The first good news of the night came with the announcement that metrocafe311 (Interactive … Continue Reading