Joe Rospars Speaks on Authenticity Online – Hey! It Worked for Obama…
Emer Lawn
February 27, 2009
General
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Tags: authenticity online, joe rospars, joe rospars ireland, new media expert ireland, obama expert Ireland, social media strategy
A quick tip on Tuesday night led to my attending Joe Rospars’ visit to UCD Smurfit in Dublin on Wednesday afternoon, to hear his take on the success of Barack Obama’s social media campaign. 
As the New Media Director for the campaign, “Obama for America”, if anyone could give us the inside scoop…it would be Mr. Rospars. (It also meant that I was one step closer to meeting Mr. Obama in the flesh…!) My five words to sum up what was learned: Content, Authenticity, Storytelling, Relaxation, and Ethos.
While we’ve all heard about the … Continue Reading