* You are viewing the archive for September, 2008

Search Marketing Metrics – Are You Using All of Them?

For many people, one of the biggest challenges in search marketing is specifically determining how well you are performing, in terms of what changes can be made to improve your campaigns.  Some recent buzz has been focused around the search marketing metrics that marketers aren’t using, but should.  According to a recent study by Marketing Sherpa, measuring conversions based on key performance indicators (KPIs) and return on investment (ROI) are the two most underused metrics in search marketing.  In addition, it seems there are some valuable metrics in Google Analytics that people … Continue Reading

Duplicate Content and Search Engines: The Truth

Duplicate content has been an area that has received much debate over the past few years. Interactive Return always recommends to clients that duplicate content on multiple pages or domains should be avoided as a general rule. However, the question remains – does the Duplicate Content Penalty actually exist?  A recent article written by Google confirms that there are duplicate content issues that are necessary to be aware of for our search engine optimisation, but the mysterious Google “duplicate content penalty” is something that is highly misunderstood.

Google’s recent article aims to set … Continue Reading

Irish Web Awards 2008 – Interactive Return to Sponsor Best Government Website

It’s that time of year again, when everyone’s looking back on the last twelve months and picking and choosing their selections for the various industry award events. The latest? The Irish Web Awards. Interactive Return has been announced as a sponsor for the Best Government Website category, and is looking forward to getting to know the nominees.

The Irish Web Awards is an annual event aimed at honouring the work behind the best websites in Ireland, in twenty-five different categories ranging from Best Government Website to Best Videocaster to the Most Beautiful … Continue Reading

Google AdWords New Quality Score Going Live in Coming Days

The long awaited arrival of the Quality Score “improvements” on Google Adwords was announced on the Official AdWords Blog yesterday morning, expected to go live “over the next few days.” Last month, news of the changes to the quality score were announced, and the industry responded by asking question after question about how to prepare for the change. The news sparked Interactive Return’s attention, as the quality score can heavily affect the appearance of our ads to the right target.

The quality score improvements will add a … Continue Reading

Search Engine Marketing- Increasing Conversions and Traffic with Ideas that are Made To Stick

Interactive Return knows that a great idea is not guaranteed to give great results; and so it is important to consider a few things when trying to increase traffic and conversions. Eric Enge of Search Engine Watch gave a great report on Dan Heath’s discussion at SES San Jose about keeping your ideas simple and “sticky,” drawing inspiration from Heath’s book, Made to Stick.

I read Made to Stick a couple years ago in a Persuasive Speaking … Continue Reading