Search Engine Usage in Ireland continues to Grow
Amarach consulting has just published statistics on search engine usage in Ireland. According to the figures, over half of all Internet users in Ireland are now using search engines such as Yahoo and Google every day. For younger users, this percentage rises to over two thirds.
The study also noted that one in three users who are searching on a search engine will click on one of the first five results presented to them while two thirds of users click on sponsored listings at some point or another. The group most likely to click on sponsored listings are 35 - 44 year olds among whom three in ten will frequently click on such sponsored links.
This year in the UK, Google will receive more money from advertising than Channel 4.
Discount Till Rolls said:
Mar 21, 08 at 4:35 amBut i really wonder how many who click on the sponsers link will buy from them. I personally find that the sponsers links are usually more expensive that most of the other serch results.
ANYone else find that to be the case ?