Online Marketing Blog from metrocafe311

Since Google Analytics has been the focus of so many of our discussions lately, it is only fitting that we are thrilled with the announcement of Interactive Return becoming a Google Analytics Authorised Consultant. Our official entry into the program means we are only the second company in Ireland to achieve such a qualification.

Google Analytics is a tool that allows for the detailed analysis of a visitor’s activity on a website. Interactive Return’s Google Analytics services now include: complete setup of the tool, trouble-shooting any issues that may arise with Google Analytics, providing detailed insight gathered from analytic data and reports, integrating the reports with Search Marketing reports; and offering clients a way to measure their cross-channel campaigns, using the same set of metrics. The result of these services is the ability to successfully and continuously improve the performance of all online business efforts from an individual campaign to a website.

While many Irish companies are utilising the free tool, Interactive Return is equipped to utilise the full power of Google Analytics for its clients. We believe Analytics data is the most effective way to optimise campaigns for our clients, from start to finish. The only thing is, you may have trouble turning the data into action; and that’s where Interactive Return comes in.

Just as Google AdWords has become an increasingly large part of Irish companies’ online marketing mix, interest in Google Analytics is growing within Ireland. Google’s Insights for Search outlines that the search volume on the keyword term “google analytics” for the past twelve months in Ireland was the tenth highest country in the world. Other related searches that grew by as much as 430% in the last twelve months in Ireland were “google analytics login” and “google webmaster tools” and “google analytics code.” Interactive Return becoming the second Google Analytics Authorised Consultant in Ireland will prove beneficial for the further growth of companies who are utilising the tool.

Emer Lawn, Online Marketing Executive, Interactive Return