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Search & Display Marketing Integration, Engagement Mapping

I had the pleasure of speaking at the Search Marketing Expo in London last week on the topic of Integrating Search Marketing and Display Marketing.

A number of studies have shown the advantages of combining search and display marketing.  These studies point to the following advantages of integrating search marketing and display marketing.

  • Target key touch points in the purchase funnel
  • Use search marketing to test display campaigns
  • Drive searches from display ads
  • Increase brand recall
  • Optimise, before during and after the campaign
  • Increase the pay per click campaign click through
  • Drive engagement on your website
  • Achieve higher conversion rates

Although … Continue Reading