Credit Crunch - What Does this Mean for Search Advertising?
Emer Lawn
October 10, 2008
General
1 Comment
Tags: credit crunch, online advertising spend, recession advertising, search marketing
There is no one who isn’t talking about the financial doom across the globe these days. As search marketers, we are closely monitoring the effect of the current climate of online advertising. Interactive Return has made sure we did not underestimate what this may mean for Search Budgets, as well as overall online spend; and based on what I’m reading elsewhere, there is no doubt that more people will turn to the more measurable online marketing channels; but that we must proceed with caution. In doing so, we can come out stronger … Continue Reading